Social Media in Healthcare Marketing

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HCM 325_5-1 Discussion: Social Media in Healthcare Marketing

Please be advised that classmate response will me added at a later in the week.

The Mayo Clinic has been rated one of the most social media friendly hospitals by multiple sources including the Advisory Board. Explore the Mayo Clinic’s social media presence available through the webpage America’s Most Social Media-Savvy Hospitals, and discuss the specific aspects of the Mayo Clinic’s approach that you believe allow them to accomplish the following:


Reach their target market

Promote their brand

Please make sure to Support your assertions by referencing fundamental marketing principles presented throughout the course.

In your response posts, build on your peers’ posts by recommending at least one additional social media marketing technique that your peer did not address or that the Mayo Clinic is not currently using.

Note: As you are critiquing the Mayo Clinic’s use of social media, consider similar techniques that may fit into your own marketing proposal.

To complete this assignment, review the Discussion Rubric document.

Reply to at least two classmates outside of your own initial post thread

HCM 325_5-1 Discussion: Social Media in Healthcare Marketing